Writing Effective News Releases
Writing Effective News Releases
How To Get FREE Publicity for Yourself, Your Business, or Your Organization.
By Catherine V. McIntyre
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can with a good news release. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
"Every writer, business person, employee, etc. Needs this book. (the examples are perfect. This is Great!"
--Jean Ross Peterson, Author & Financial Expert
This book contains many examples of effective news releases used by clowns, magicians and other entertainers as well as other professions.
" Having read Writing Effective News Releases, I must urge individuals and publicity chairpeople seeking publicity to use this book as their definitive guide. It's right on target."
--Eldona P. Lay, Advertising, Marketing and Publicity Consulant
NOTE: While this book was written in 2008 and is a little dated, mostly on how to get your press info delivered, it still contains great info. that will help you get publicity and news articles in your local media outlets. The copies we have are not used and are in new condition.
Details: Writing Effective News Releases
174 pages, perfect binding. Size: 8 1/2" by 11"
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